South Asians--Who Knew?

South Asians Snapshot

Living in the US, there are many ethnic groups and sub-ethnic groups. A growing group in the United States, South Asians make up about 3.5 Million of the U.S population and are concentrated in the major cities of the US.

Facts:

• Total population of South Asians: 3.5 million
• 80% South-Asian men have college degrees
• South Asians are from the following countries: India, Bangladesh, Pakistan, Nepal, Afghanistan, Bhutan, Sri Lanka, and Maldives.
• 49.63% of South-Asians are married

Average Household Income compared to other ethnic groups. (WOW)



According to the Census Bureau, as of 2007 the Average Median income in the US is $48, 961. Therefore, South Asians on average are making more than the average American.

Largest Subgroup: Asian-Indians

Facts

• 2.2 million
• 1 out of every 10 Asian-Indian is a millionaire
• Average spend of Asian-Indians on credit cards is significantly higher (30%) than the average American
• 65% of Asian-Indians hold managerial/professional/technical jobs in North America

Avenues for tapping into this market: Print/Radio/TV/Online

PRINT

Ajit - Punjabi News

Bangla Patrika (New York City Newspaper)

Bangla Weekly Parichoy (Women’s Magazine)

Des Pardes Times International Inc. (Canada Newspaper)

Desi Talk (Indian-American Newspaper)

Divya Bhaskar

Diya Magazine (Dallas South Asian Magazine)

Economic Times

Hinduism Today magazine

HindustanTimes.com

India Currents (South Asian American Monthly)

India Today (India’s Number 1 Magazine)

Indian Life & Style

WEB/ONLINE

B4U-Bollywood Gossip Site

Devon Avenue (Chicago Indian and Pakistani Community)

Dishant.com (Indian Music Site)

Express India

GaramChai.com

Gujarat Times (Indian e-Paper)

HindustanTimes.com

India Abroad (Shopping site)

India Herald

India in New York

India Journal (Southern California Publication)

India New England News (Community & Business News in New England)

India Post

India This Week

India Weekly USA (Shopping: DVDs, CDs)

India West (Motion Picture Association Site)

Indian Express

Indian Reporter and World News

TELEVISION

Anjali TV

AVS (Asian Variety Show)

AZN Television (formerly iChannel)

ImaginAsian TV

India Waves KMTP Channel 32

India Waves TV

RADIO

Anil Ki Awaaz

Eastern Broadcasting Corporation